Criteo in the Park

An afternoon of inspirational content, cocktails and pedalo-ing on the Serpentine...

The brief: A summer event for 100 digital marketing / eCommerce contacts in Criteo’s Retail and Travel client base, which would combine marketing insight and some summer fun. Criteo is the global leader in performance advertising.

Our solution: A hands-on challenging view of the future of customer experience held at the glorious, Zaha Hadid-designed Magazine Restaurant in Kensington Gardens with keynotes from Wired Editor, David Rowan, and German futurist, Dietmar Dahmen. Coupled with a gallery of immersive installations demonstrating Virtual Reality, AI and delivery robots in real world applications. 

Proud moments:

  • Powering an event of full-on participation: with Google glasses for all, and voting on future trends via our favourite event app Glisser.

  • Curating the cream of the latest customer experience from digital showrooms and shop floors made by Imagination, Inition, Holition, Starship, Digital Genius and Village.

  • Pedalo racing on the Serpentine in the summer sunshine wth Forgather (the next generation) providing the pedaling power.

  • Breaking the cardinal rule and holding the event on a Monday, and getting a full house.